The conversation explores evolving consumer expectations, the realities of sales leadership, and the strategies that drive sustainable growth in a competitive market. Khalid also reflects on what separates great salespeople from good ones, the importance of execution in FMCG, and the opportunities shaping the future of food retail. A timely discussion on sales, strategy, and navigating change in one of the world’s most dynamic industries

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Earlier this year, GMG SEA (Malaysia), in partnership with NGO REACH, delivered Sports for All 2026, supporting 484 students across two rural schools in Selangor and Pahang with sports equipment tailored to their needs.

The initiative was shaped through direct engagement with the schools, ensuring the support reflected their actual challenges. At SK Kg. Kuantan, serving around 384 students, the focus was on broadening access to a variety of sports through equipment such as table tennis sets, gymnastics mats, and high jump facilities. At SK Merting, home to 100 students, including Orang Asli children, the support was more targeted, helping sustain the school’s hockey programme with much-needed equipment replacement.

The impact was immediate. Schools saw renewed participation in co-curricular activities, while students gained the opportunity to practise more consistently, some continuing sports they already enjoyed, others exploring new ones for the first time.

Beyond the equipment itself, the initiative created space for confidence-building, teamwork, and everyday engagement in school life. It’s a reminder that when support is built around real needs, even simple interventions can open up meaningful opportunities for young people to learn, grow, and stay active through sport.

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Dubai, United Arab Emirates – February 09, 2026: GMG, a global well-being and retail conglomerate, unveils its growing Health & Beauty portfolio at World Health Expo (WHE) 2026, taking place from 9 to 12 February at the Dubai Exhibition Centre. The company is expanding its Health & Beauty portfolio across the region, enabling global brands and consumers to access preventive wellness solutions through its retail, wholesale, and distribution network.

With nearly five decades of heritage in pharmacy and healthcare retail, GMG’s Health & Beauty division has evolved into a comprehensive, integrated platform. This year, GMG highlights its expanded network and strengthened distribution capabilities, including exclusive partnerships with over 30 international health and beauty brands showcased at WHE, such as Renew Life, Bluebonnet, New Chapter, and Revive Collagen, further strengthening access to premium wellness solutions across the region, reinforcing GMG’s role as a regional access partner for global wellness brands.

A regional platform for global health and beauty brands, Supercare, has evolved beyond pharmacy retail into a preventative wellness ecosystem, aligning with growing consumer demand for proactive, personalised healthcare. Building on this evolution, GMG introduces Medex as the first over-the-counter (OTC) brand, expanding Supercare’s distribution portfolio to 112 brands and strengthening its role in everyday health management.

This expansion reflects GMG’s long-term ambition to support a shift from reactive treatment to proactive prevention by broadening access to trusted wellness solutions across the region.

“Health and well-being remain central to GMG’s purpose,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG. “Our continued presence at World Health Expo reflects our focus on building long-term platforms that improve access to preventive healthcare, support global brand partners, and respond to how consumer engagement with health and wellness continues to evolve across the region.”

“At GMG, our focus has always been on building a scalable, impactful platform that empowers consumers to take control of their well-being,” said Marko Dakovic, President of Health & Beauty at GMG. “World Health Expo allows us to demonstrate how we are bringing preventive healthcare, global brand partnerships, and regional distribution strength together through a single, future-ready platform.”

GMG’s Health & Beauty portfolio currently includes over 100 stores across the UAE, with plans to further expand its preventive wellness offering into new categories and markets, as well as to open two new Supercare stores soon.

At World Health Expo, GMG’s dedicated booth will feature 32 brands, including flagship partners, and reflect the company’s experience-led approach to preventive wellness. It brings together personalisation, longevity-focused solutions, and services-led retail through multiple experiential zones, including a wellness bar, Dermedic skin analysis station, sensory hair fragrance zone, and more.

Visitors can experience GMG’s Health & Beauty offerings at booth S. 17, A.30 during World Health Expo 2026, from 9 to 12 February, at the Dubai Exhibition Centre.

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Dubai, United Arab Emirates – January 26 2026: GMG, a global well-being and retail conglomerate, showcases the strength, scale and connectivity of its fully integrated food ecosystem at Gulfood 2026, taking place at Dubai World Trade Centre. At the world’s largest annual F&B sourcing event, GMG brings its end-to-end “Farm to Fork” strategy to life, demonstrating how the company operates seamlessly across the entire food value chain, from product development and manufacturing to distribution, food service and retail at scale.

GMG’s participation reflects the maturity of its farm-to-fork strategy and the company’s evolution into a connected food platform with control, agility and reach across categories. By integrating manufacturing, brand building, distribution and retail under one ecosystem, GMG enables faster innovation, consistent quality, and efficient portfolio expansion, while strengthening its ability to serve consumers, partners, and the wider food sector.

At Gulfood 2026, GMG highlights innovation driven by its in-house development and manufacturing capabilities, debuting Farm Fresh’s Matcha Nuggets as a hero launch that reflects its strong product pipeline and focuses on health-conscious, scalable offerings. GMG also introduces Joymates, a new homegrown confectionery brand launching with chocolate bars and a clear roadmap for expansion into categories such as ice cream and gummies.

GMG continues to expand its network of international partners through a strategic regional partnership with Rastelli Foods Group (USA), a family-owned US protein specialist. The collaboration brings globally recognized brands, including TGI Fridays®, Butterball®, and the Rastelli brand, into GMG’s growing portfolio, supporting expansion across Gulf retail and foodservice channels. In parallel, GMG’s appointment as a Certified Angus Beef® exclusive retail distributor further strengthens its premium meat offering. Leveraging its integrated infrastructure, regulatory expertise, and deep understanding of regional markets, GMG will develop and scale this iconic protein portfolio across the Gulf, reinforcing its position as a trusted partner for leading global brands.

“At GMG, our Farm-to-Fork strategy is about building a connected ecosystem that allows us to innovate faster, scale smarter and serve consumers better,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG. “With the region’s consumer goods market projected to reach as much as $650bn by 2030^[1], we are meeting the demand by strengthening our capabilities across manufacturing, brand development, distribution and retail, while creating an integrated food platform that delivers choice, quality and convenience, while enabling long-term growth for our partners and the markets we serve.”

Alongside international brands, GMG strengthens its regional brand distribution, underscoring this as a core pillar of its integrated model. With more than four decades of experience across food service and retail, the company is expanding its portfolio through new distribution acquisitions, including Bakker’s (baked potato chips) and Oatful (oatmeal), further enhancing its reach across key food categories.

Through its Everyday Goods division, GMG covers the full food consumption journey, from manufacturing and brand development to distribution and direct consumer engagement. The division brings together a diverse portfolio of homegrown and international brands, including Farm Fresh, Chef’s Choice, Sapora, RUH, Al Serr, BEPERLY and Quality 1st Choice.

As a key player in food retail, GMG operates supermarket concepts including aswaaq, Monoprix and Géant, with more than 60 stores across the region. This retail footprint completes GMG’s Farm-to-Fork ecosystem, allowing the company to connect directly with consumers and respond quickly to changing preferences.

Visitors can experience GMG’s integrated food ecosystem, new product innovations and immersive retail concepts at Stands A7-2, A7-40 in Hall 7 at Dubai World Trade Centre during Gulfood 2026.

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Dubai, UAE – January 14 2026: GMG, a global well-being and retail conglomerate, has launched Sanadi, a national talent development programme that supports the UAE’s Emiratisation efforts by creating structured career pathways for Emirati professionals. The initiative celebrates and reinforces GMG’s commitment to investing in local talent and contributing to the country’s socio-economic development.

Sanadi is part of GMG’s strategy to strengthen its national workforce by providing Emirati talent with a structured, four-stage development journey. The programme builds essential leadership, service, and professional capabilities that prepare participants to grow confidently across GMG’s diverse business units.

The programme builds on GMG’s community of more than 200 Emirati employees and strengthens the company’s focus on career development, retention, and internal mobility.

Mohammad A. Baker, Deputy Chairman and CEO of GMG said, “Sanadi is a strategic investment in building the next generation of national leaders who will shape the UAE’s future economy. As a global company with deep local roots, we see Emirati talent as a powerful driver of innovation, competitiveness, and long-term value creation. This programme strengthens our contribution to the We the UAE 2031 vision by aligning capability development with national priorities, ensuring that our workforce is ready to lead in a rapidly evolving marketplace.”

Razan Akrouk, Chief People & Sustainability Officer, commented, “Sanadi is built around our people, supporting their aspirations, their growth, and their well-being. At GMG, we view talent development as a human journey, creating a workplace where individuals feel valued, supported, and empowered to reach their full potential. This programme goes beyond technical skills; it nurtures confidence, collaboration, and a sense of purpose, ensuring our people can make a meaningful impact across the organisation and in society. By investing in this holistic development, we don’t just build talent – we drive sustained business excellence.”

The programme introduces a pathway that supports employees from entry-level roles through to leadership positions. The learning journey is structured as per 70-20-10 learning approach which includes a combination of on-the-job training, guided workshops and peer to peer learnings, and formal learning delivered through GMG’s digital platforms and in person through the L&D team. To ensure accessibility, all materials are available in both English and Arabic, with content tailored to meet different learning styles and career stages.

Sanadi’s launch also reflects GMG’s long-term regional ambitions. Following its initial rollout in the UAE, the company plans to expand and tailor the programme to key GCC markets, contributing to wider economic empowerment across the region.

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Dubai, UAE, 14 November 2025 – GMG, a global well-being and retail conglomerate, has been awarded third place in the Establishments – Trade Sector category at the third edition of the Emirates Labour Market Award for its Everyday Goods – Retail division. The recognition highlights GMG’s continued efforts to foster a people-first culture, promote employee empowerment, and implement best-in-class labour practices across its operations.

The Emirates Labour Market Award is an initiative by the Ministry of Human Resources and Emiratisation (MoHRE) that recognises organisations demonstrating exceptional performance in human resource management and uphold excellence in employment relationships across the UAE.

Held under the esteemed patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, the ceremony took place at the Abu Dhabi National Exhibition Centre (ADNEC). GMG was honoured by His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Fallen Heroes’ Affairs, in the presence of senior government officials and MoHRE representatives.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “We are honoured to receive this award from His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, and the Ministry of Human Resources and Emiratisation. This achievement underscores our belief that sustainable business success begins with investing in people. As a homegrown UAE company, we take pride in contributing to the nation’s vision of building a dynamic, inclusive, and future-ready workforce. Across GMG, our teams drive innovation, efficiency, and customer value every day – and it is their dedication that enables us to create positive impact for our communities and our country.”

GMG’s Everyday Goods – Retail division currently operates over 55 stores, and manages leading supermarket brands such as Géant, Franprix, Monoprix, and monop. Following its acquisition of aswaaq, GMG added 19 supermarkets to its portfolio, further strengthening its contribution to the UAE’s food security and retail growth.

As part of its employee development strategy, the division equips its frontline employees through the GO EXTRA Frontliner Training Programme, which enhances their skills, knowledge, and confidence to deliver exceptional customer experiences. This reflects GMG’s ongoing investment in people development and operational excellence.

This year’s edition of the Emirates Labour Market Award, 100 winners were honoured out of approximately 18,000 applications. Under the Establishments Category, which recognizes pioneering companies in the UAE labour market, winners were announced across 10 subcategories and were selected following thorough evaluations by specialised committees, based on comprehensive governance standards that ensure accuracy, transparency, and integrity at every stage.

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